Weblog:	The Money or Your Life - Some Reflections About Lifetime Value (LTV)
Subject:	when rubber hits the road
Date:	2009-07-07 00:34:06
From:	Shuki Idan  Business Card
Response to: when rubber hits the road
1. "B2B and B2C needs two very different models" - you are right, but more than that => it is always an approximation so beyond B2C and B2B - different industries and different organizations use differnt models for v(t) and s(t). 2. "In the long term every one is dead" - again you are right. And it is more complex than because at each moment and with each action the componnets of the equation change. But still in the short term it is useful and I will try to put it to some framework in a future posting. 3. "gross figure or a net figure" - if you want to maximize margins it should be a net figure and of course the cost of actions, such as marketing, sales and service should be factored in.

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