http://www.sdn.sap.com/sdn/weblogs.sdn?blog=/pub/u/251951375 SAP Developer Network SAP Weblogs by Sunil Dixit © Copyright 2009 SAP. All rights reserved. SAP.com en-us http://weblogs.sdn.sap.com/pub/wlg/15746 Given the growth of customer/consumer data in recent times, marketing & IT departments need to look beyond relational databases for their segmentation needs. In-memory analytical architecture can deliver tremendous scalablility and flexibility to marketing segmentation and other computing tasks. Sunil Dixit Analytics, Business Suite 7, CRM, Emerging Technologies en-us 2009-09-09T01:55-08:00 text/html © Copyright 2009 SAP. All rights reserved. SAP http://weblogs.sdn.sap.com/pub/wlg/14415 Loyalty management programs are important in tough economic conditions. They help companies focus on customer retention and protecting their margins by creating price differentiation Sunil Dixit CRM en-us 2009-05-25T01:13-08:00 text/html © Copyright 2009 SAP. All rights reserved. SAP http://weblogs.sdn.sap.com/pub/wlg/13443 Recent study by ITSMA points to low adoption of marketing analytics, although the value of analytics remains high. Part of this low adoption is due to the difficulty in identifying KPIs & disseminating the information holistically to all users. Sunil Dixit Analytics, Business Intelligence (BI), CRM en-us 2009-03-05T11:23-08:00 text/html © Copyright 2009 SAP. All rights reserved. SAP