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Srinivas Chintaginjalu SAP Employee  
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Company: SAP Labs Canada
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Srinivas Chintaginjalu joined SAP Labs in Benguluru, India, in June 2003. He currently works for Integration and Certification Center at SAP Labs, Montreal, Canada. Prior to joining SAP, he worked as a Software Developer for a research institute in Germany. After joining SAP in 2003, he worked for over 3 years as a Development Specialist, leading the development of Portal based BI Administrator tools called Administrator Cockpit. He joined Trade Industries (Retail) development team at SAP Labs in Montreal, Canada, in September 2006. He was responsible for developing Retail Analytical application. He moved to ICC in October 2008. At ICC, he is responsible for helping and supporting SAP Partner and Software Solution Providers to build integrations between SAP applications and third party application developed by SAP Parterns and SSPs. He is responsible for all SAP BW integrations (Global Lead), ABAP Add-On developments, NW XI Content development, NW Mobile application integrations, NW Composites applications, J2EE application deployments on SAP NetWeaver, Enterprise Portal Business Package development, Point of Sales hardware certifications. Srinivas holds a Masters degree in Information Technology and Automation Systems from University of Applied Science, Esslingen, Germany and a Bachelors degree in Computer Science Engineering from Kuvempu University, Shimoga, India.

Delivery of Business Intelligence Content developed by SAP Partners and Software Solution Providers (SSPs)
SAP developed BI Content (formerly delivered as Business content and Technical content) based on best practices from nearly 10,000 Business Warehouse installations. SAP BI Content is an evolving set of information models. But there are gaps when it comes to delivering BI Content for specific industry or specific business requirements. This is when Partners and Software Solution Providers complement SAP delivered BI Content. BI Content that is delivered for this specific industry or business requirement is referred to as “Partner Content” or “Third Party Content”. BI Content delivered that is delivered by SAP Partners or SSPs can be certified by SAP Integration and Certification Center (ICC) and they can obtain “SAP Certified” logo.  Feb. 8, 2010
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