Friends and Family 2.0 - Augmenting customer value with Social Networks Analysis
Many communications service providers try today to augment their customer relationship by analyzing hidden relations among customers in call data records. What can they do with that and is that ethical? Dec. 7, 2009
Comments: 0   Rank: 15090   Page Views: 1183 (Stats updated nightly)

“Show Me the Money” – Discussing the VALUE Component of Lifetime Value
“Customer value” is a coined term used by many of us in our daily CRM preaching but when one tries to bring an organization to agree on such metric – things can go wild! This blog talks about practical approaches and hurdles of creating such metric. Dec. 7, 2009
Comments: 0   Rank: 13482   Page Views: 1515 (Stats updated nightly)

Predicting the Future of Predictive Analytics as an Enterprise Suite Product
Some five years ago Gartner classified Data Mining as immature technology in Business Intelligence (BI). 5 years later I am revisiting that judgment and provide my two cents about the strategic value of Predictive Analytics solution for the large enterprise software vendors. Nov. 11, 2009
Comments: 3   Rank: 11760   Page Views: 1945 (Stats updated nightly)

"And They Lived Happily Ever After" - How to Use Lifetime Value (LTV) for Customer Relationship Optimization
In this post, I will discuss using LTV for decision support, looking forward.  Jul. 15, 2009
Comments: 0   Rank: 12501   Page Views: 1736 (Stats updated nightly)

The Money or Your Life - Some Reflections About Lifetime Value (LTV)
Maximizing customer Lifetime Value (LTV) is considered to be the ultimate measure for optimal customer relationship management (CRM). In this blog I discuss the challenges and basics of LTV modeling. Jul. 2, 2009
Comments: 4   Rank: 12818   Page Views: 1657 (Stats updated nightly)