Predicting the Future of Predictive Analytics as an Enterprise Suite Product
Some five years ago Gartner classified Data Mining as immature technology in Business Intelligence (BI). 5 years later I am revisiting that judgment and provide my two cents about the strategic value of Predictive Analytics solution for the large enterprise software vendors. Nov. 11, 2009
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"And They Lived Happily Ever After" - How to Use Lifetime Value (LTV) for Customer Relationship Optimization
In this post, I will discuss using LTV for decision support, looking forward.  Jul. 15, 2009
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The Money or Your Life - Some Reflections About Lifetime Value (LTV)
Maximizing customer Lifetime Value (LTV) is considered to be the ultimate measure for optimal customer relationship management (CRM). In this blog I discuss the challenges and basics of LTV modeling. Jul. 2, 2009
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