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Manuela Rominski SAP Employee  
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Company: SAP AG
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Manuela Rominski has approx. 7 years of experience in product management for SAP CRM Marketing. Her current focus areas are Campaign Automation, Marketing Mail Forms and Collaborative Campaign Management. Manuela holds a degree in Medical Computer Science from University Heidelberg.

Increase Multi-Channel Success by using Campaign Optimization
This blog describes some options to run multi-channel campaigns with SAP CRM Marketing. For example by using Campaign Optimization to determine the optimal contact channel for every customer. A video is attached to show campaign optimization in action in order to optimize an end-to-end sales campaign. Nov. 2, 2009
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SAP CRM Marketing: Campaign Automation
Campaign Automation allows you to deal with multi-channel, multi-wave and real time campaigns, providing capabilities for direct automatic reaction to a customer response. Nov. 25, 2008
Comments: 2   Rank: 2458   Page Views: 6224 (Stats updated nightly)