The Future of Segmentation is in Memory, Indeed !
Given the growth of customer/consumer data in recent times, marketing & IT departments need to look beyond relational databases for their segmentation needs. In-memory analytical architecture can deliver tremendous scalablility and flexibility to marketing segmentation and other computing tasks. Sep. 9, 2009
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Protecting margins through loyalty programs
Loyalty management programs are important in tough economic conditions. They help companies focus on customer retention and protecting their margins by creating price differentiation May. 25, 2009
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Marketing Analytics – Promise and Peril
Recent study by ITSMA points to low adoption of marketing analytics, although the value of analytics remains high. Part of this low adoption is due to the difficulty in identifying KPIs & disseminating the information holistically to all users. Mar. 5, 2009
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