Go Beyond the Expected - Personalized Content Management for E-Mail Marketing
You want to make your E-Mail Marketing more personalized, so that it doesn´t look like an automated bulk E-Mail… But I´m not just talking about an email that greets you by name. Most of your customers and prospects will only realise that the email is not a ‘bulk’ E-Mail until they read the first paragraph, and if the email actually contains information useful to them… which it should, then chances are pretty good they will read on and your response rates will increase.  Dec. 21, 2009
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Marketing with Rules
Developing automated campaign processes and setting the right event-triggers saves costs, increases marketing efficiency and effectiveness, and improves customer interactions Dec. 17, 2009
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Collaborative lead processing with channel partners via Adobe Interactive Forms
Watch the video on how to easily implement a lightweight lead management process with efficient partners collaboration via e-mail.  Nov. 2, 2009
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Even more effective Marketing with multi-channel Campaign Management
With multi-channel campaign management, companies achieve better visibility into the effectiveness of marketing spend, reinforces their brands and grows lists.  Nov. 14, 2008
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Video on multi-wave Campaigns
As promised here is the video on multi-wave Campaigns Oct. 29, 2008
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Higher response rates and cost savings with multi-wave Campaigns
Multi-Wave Campaigns deliver impressive results for the campaign response and cost savings as per the research of the Richard Ivey School of Business Oct. 24, 2008
Comments: 0   Rank: 9574   Page Views: 2685 (Stats updated nightly)