Multi-channel order management challenges - What does batch processing have to do with cross-sells?
Using one order management backend for capturing orders in multiple customer interaction channels is a goal that many SAP customers i talk to daily want to achieve. It increases operational efficiency, customer satisfaction and consistency in in-bound marketing activities. But other than the different channels there are also different interaction models in which orders are created. In this blog i would like to spell out 3 of these models that i have observed in the past: Browse & Search, Fast Order Entry and Batch. Jun. 26, 2009
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Delighting your Customer with Multi-Channel Order Management
How do you delight customers with multi-channel order management? I would like to discuss what multi-channel order management is about and how to get your customers exceited about buying from you. Dec. 22, 2008
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