SAP Turkey Forum is a trademark event, for the 13^th year in Istanbul, part of the SAP World Tour and TechTour event series. The increasing number of participants, as well as the excellent reputation of the event in the business and IT sector made SAP Forum the second largest IT event in Turkey.

In 2008, over 3,000 participants attended the SAP Forum.

Combining the latest information about SAP technology, as well as partner presentations, the agenda largely focused on SME applications and Business Objects solutions. A large number of success stories were presented, customers such as Beymen, Ülker, Uzel, Parsan, Türk Telekom and Arena  shared their experience in using different SAP applications. In fact, more than thirty percent of the agenda consisted of reference customers presentations.

The keynote "Success In Times Of Change" was held by Les Hayman, SAP Ambassador and former member of the SAP Extended Board. In his unique and exciting speech, Les addressed the business challenges for companies of all sizes, as well as the need for increased flexibility and adoption of innovation to survive in times of change.

The Forum had live coverage on CNN Turkey television and in major Turkish publications.

The "secret" of the event success is the constant focus on responding to the needs of the audience, in terms of topics and setup of the specific sessions.  Together with its partner ecosystem, SAP proves to be not only the leading business software provider, but also a trusted advisor, ensuring a constant dialogue between customers and IT companies.