Did you miss this event?

Don't worry we provided a short summary and a link to the event recording here: Loyalty Marketing Webcast: Event Recording and Summary

 

Executives in any industry will tell you that they sincerely care about their customers - after all, satisfied customers are the source of a company's long-term success. However, the loyalty program strategies that companies have employed over the years to foster a community of loyal customers have become a commodity. Recent discussions in the global CMO Community meetings indicate that loyalty marketing is more important than ever before, and new ways need to be found to preserve and grow customer loyalty. The challenge now is to leverage these loyal as well as increasingly empowered and knowledgeable customers as part of a customer advocacy strategy to build deep, long lasting partnerships.

"Driving Customer Advocacy with Loyalty Marketing" is the second webcast in the SAP CRM Thought Leadership Series focusing on marketing topics. In this webcast, you will learn how leading companies are leveraging classical loyalty marketing to drive customer advocacy from thought leaders speaking about:

      • Trends around Customer Loyalty Marketing
      • Best practices and Lessons on Loyalty Marketing from across various industries 
      • Customer Advocacy at Virgin America, and
      • Leveraging social media such as Facebook in combination with Loyalty Marketing to drive customer advocacy.

 

When: Tuesday, December 8, 2009; 11am-12pm Eastern Time (8am-9am Pacific Time, 5pm-6pm Central European Time)

Who should attend:
- Marketing Executives (CMO, Mktg Directors), Marketing/Loyalty Managers,
- IT Executives (CIO, IT Directors), Business Operations Managers, etc., and
- Anyone interested in Customer Advocacy and Loyalty Marketing.

Presenters:
- Dr. Ralf Strauss, Product Management CRM Marketing, SAP;
- Jef Harris, Managing Director, Global Digital Loyalty;
- Brett Billick, Director of CRM, Virgin America;
- Bhushan Khadpe, Product Management CRM Marketing, SAP

REGISTER TODAY to participate in this webcast to see how to leverage Loyalty Marketing to drive Customer Advocacy.

Feel free to share this event with your colleagues who might be interested in this topic.

 

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We will leverage Twitter during the webcast to review your comments and questions, please use the following format when submitting: @SAPCRM <your text> #CRMTL

 

Interested in additional Thought Leadership on Loyalty Management? Read our whitepaper on:  Enhancing the Customer Experience with Loyalty Management

 

 

FYI - if you missed the first webcast of this thought leadership series entitled "How to best leverage Social Media & Web 2.0 in Marketing"; you can access a summary and a link to the recorded event here: Social Media Webcast: Event Recording and Summary