This video shows a channel parther creates an initative and the channel manager will approve the initative.

  

With the video the steps that would of already taken place would have been that the brand owner established the MDF Program ans relevant funding and the partner is eligble or enrolled into the MDF Program.

 

It is also important to note that the initiative can also be created by the brand owner as well, this depends on your business process.

 

Please refer to the SAP CRM: Market Development Fund and Market Development Fund Vs Trade Promotion Management blogs for further information on SAP CRM Market Development Funds.

    

Also refer to the SAP CRM Partner Channel Management Best Practices blog for further details on leads.  

 

 Please look for subsequent videos to cover the reservation and claim process based on this inititative.