So while I have lots of ideas of how to help small businesses work more cost effectively with traditional media; referrals, grassroots and guerrilla marketing - new media - blogs; podcasts, youtube; facebook - are all still a learning experience.  One of the best books I have read on the subject is The New Influencers.  Paul Gillin does a great job going over the basics and his web site does a better job of keeping the content current.  Its an easy and effective read.

(originally posted at blog.leadingresults.com on 4/23/08)